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    Posts Tagged ‘Spanish’

    Some Turkey Hotlines Go Social, Speak Spanish

    Monday, November 21st, 2011

    My XM radio switched to “Sounds of the Season” yesterday. I couldn’t believe it. It’s official, the holiday season is in full swing.

    Many of us are busy preparing Thanksgiving menus – from how much stuffing to make to how big of a turkey you need, there is a lot involved in a traditional Thanksgiving feast!

    As a special pre-Thanksgiving-themed post, we have compiled some contacts you can call in those frantic last moments of food preparation. Happen to forget how long it takes to thaw your 18 pound turkey? No problem. Call the experts at Butterball Turkey Talk-Line (800-288-8372) or Foster Farms Turkey Help line (800-255-7227) – even on Thanksgiving Day. Concerned about how to safely store your leftovers? The USDA Meat and Poultry Hotline is also open (888-674-6854).

    Here is an interesting fact: The professionals at Butterball’s Turkey Talk-Line assist more than 100,000 callers each year in the United States and Canada during the holiday season. It has 50+ staff members and the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via e-mail.

    Butterball also uses several social media platforms. Connect with other Thanksgiving cooks on the Butterball Facebook page, or follow Butterball on twitter to get quick questions answered or post your own recipes/advice. Text the word “TURKEY” to 36888 from your mobile phone to receive information at your fingertips on topics such as how much turkey to buy, thawing reminders, and cooking temperatures. It doesn’t appear that Foster Farms’ social media or translation teams have caught up to Butterball, however. If you need information from them, it will have to be in English and either via a contact form or a phone call.

    Happy Thanksgiving / Feliz Día de Acción de Gracias!

    Spanish Language Growth Trends

    Friday, May 28th, 2010

    Let’s crunch some numbers! What follows is a roundup of Hispanic demographic growth trends, from advertising spend to Spanish-speakers online.

    - Huge growth online. The number of Spanish speaking Internet users has grown 650.9% in the last eight years, from 2000-2009. (Internet World Stats, 2010)

    - Quite a social group! According to data from Quantcast.com, the most popular social media sites among Hispanics are YouTube.com (15 million monthly Hispanic visitors), followed by MySpace.com (8.8 million monthly Hispanic visitors), and Facebook.com (6.2 million monthly Hispanic visitors).

    - By the numbers. 46 million Hispanics live in the U.S. This market segment wields a buying power that totaled more than $980 billion in 2008 and is projected to reach $1.3 billion in 2013, according to a study by market research publisher Packaged Facts.

    - B-to-B, the place to be. The number of Hispanic-owned businesses in the United States is expected to grow 41.8 percent over the next six years to 4.3 million (in 2012), with total revenues surging 39 percent to more than $539 billion. (Source: “Hispanic Owned Business Growth Projects to 2012,” HispanTelligence)

    Interested in additional data points related to Spanish language growth trends? Read the current issue of Global Communicator, a Global Language Solutions monthly publication.


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