Are you superstitious? Superstitions, including the potential for bad luck when the 13th day of the month happens to fall on a Friday, are found in all ‘corners’ of the globe. In the U.S., and in many other countries, common superstitions include: avoid walking under a ladder, seven years of bad luck if a mirror breaks, good luck if it rains on your wedding day, and don’t forget the poor black cat – it certainly has a strong burden of superstitions to bear.
And while it can be fun to joke about superstitions, nervously sometimes, they are no laughing matter when it comes to business and marketing. This is why it’s important to work with people familiar with the local culture and language of your target market to transcreate your brand and messaging. In celebration of Halloween weekend, we’re blogging about supersitions + their role/importance in business and marketing.
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