According to a recent report by MSN, “‘McItaly’ storm for McDonald’s,” the global fast food giant, McDonald’s, has support for its new all-Italian burger from Italy’s Agriculture Minister, Luca Zaia. Even though McDonald’s localized the product to hopefully meet the palate of the Italian public (the burger has Asiago cheese and artichoke spread) plus uses all Italian beef, it was reported by MSN that Zaia is having to defend himself against accusations of “‘selling out’ and sacrificing the country’s culinary reputation by giving Government approval to the sandwich.”
Do you think McDonald’s ‘nailed it’ or bombed with the introduction of the McItaly burger to this country known for its cuisine? Whatever your opinion, it’s certainly not the first time McDonald’s has localized its menu, most times, successfully so.
