The estimated Hispanic population of the United States (as of July 1, 2009) was 48.4 million, making people of Hispanic origin the nation’s largest ethnic or race minority. Hispanics constitute 16% of total U.S. population. In addition, there are approximately 4 million residents of Puerto Rico, a Caribbean U.S. territory.
In our latest issue of our monthly ePublication, Global Communicator, we crunched more numbers. Well, the U.S. Census Bureau crunched the numbers and we shared some of the most interesting with our readers. Access the July issue here.
But remember, these are just numbers. And, although this is a booming U.S. demographic, it is also a diverse demographic, and thus there is not a one size fits all marketing or sales strategy. We’ve written about segmentation in our blog and in many articles, such as this one at Chief Marketer.)
