Does it seem as if the retail industry gets a little confused about which holiday we’re celebrating? Do people really buy snowflake cookie cutters in October? Probably not, but by October most businesses are well into the holiday promotional swing of things. Starting in July and continuing through January is the “holiday season” in public relations, marketing, and advertising. This is due, in part, to long lead cycles for print magazines.

Is your business ready for the holidays? If not, the first thing you need to do is to get into the right mindset. Here are some trends, tips, ideas, and strategies from Global Language Solutions (GLS) to help get you started:

- Tip sheets and advice. There are so many opportunities during the holiday season. Your business is bound to have a tip that your consumer or client audience can use. For example, if you are a financial adviser, offer tips for staying within a budget this holiday season. Tips for reducing stress and staying fit are also big winners.

- It’s better to give than to receive. Many companies will donate to charities toward the end of the year. If your company is going to do so, make an event of it – for example, host an event and give all proceeds from that night to charity. Or, if your company gives out gifts to clients or customers, consider sending a note this year saying that you have donated to a certain charity on their behalf.

- Keeping with tradition. And, of course, traditional ‘season’s greetings’ in the form of an email, card, or present help your customers, contractors, and employees know you appreciate them.

Oh, and Happy Hallowchrisgiving!

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