Text idol01 to 454545 to vote for Tom as your next American Idol. Text SOCALREALTY to 383838 for instant property information about this house. Keywords, mobile coupons, and contests allow consumers to join marketing lists from their phones, and enable marketers to send out mass text messages. Beyond SMS and MMS marketing platforms, phone applications (apps) are exploding in terms of quantity and popularity. For example, as of June 2009, the App Store had 1.5 billion apps downloaded. And while it seems as if the mobile marketing world is abuzz about iPhone apps, you can find a multitude of companies rapidly deploying their own apps at stores, including: BlackBerry App World, Android Market, Windows Mobile Marketplace, Nokia Ovi Store, and Palm App Catalog.












