Interested in new business? What company isn’t? Companies across all industries seem to be targeting the non-English speaking and ethnic markets on a broader scale. It’s becoming big business. Recently, the linguists specializing in the translation of greeting cards at Global Language Solutions offered a few things to consider when creating merchandise for the non-English speaker.
Read the full article, which appeard in Greetings, etc. online. In the next column at Greetings, GLS will examine the international greeting card industry. Trends, what to avoid, and how people express themselves via cards from China to Mexico.
Tags: culture, greeting cards, marketing, Translation